The platform is rolling out a new feature that enables them to reduce the amount of artificial intelligence-produced videos appearing in their feeds. This step comes as the service announced that it now features in excess of 1 billion AI videos.
Pilot Phase and Launch
This change is in a pilot phase over the following weeks before a full-scale release. This shift coincides with a increase in content created by AI, driven by emerging content generation software.
AI Content on Other Platforms
It has been noted that nearly 10% of the most rapidly expanding content creators on a competing service primarily display content made by AI. A considerable share of this material is deemed mass-produced AI material, a label for substandard, factory-style content that is often absurd or surreal.
“We know from our community that a lot of users appreciate content produced via AI tools, from AI artwork to educational videos, and we aim to offer the community the power to adjust the amount of that, based on their own likes,” said a company executive.
AI on the Platform
The service shared that there are currently over a billion videos on its network labeled as artificially created. In total, in excess of 100 mn pieces of content are uploaded to the service each day, making AI-generated material a relatively small part of its overall inventory.
User Control Features
Viewers will be in a position to limit or boost the level of artificial media they watch by opening the topic control option in the application and selecting AI-made media. Further subjects that are already be modified under the tool cover politics, clothing, beauty, and movement.
AI Disclosure Rules
The platform’s rules oblige content makers to identify “realistic” AI-generated content, and it prohibits dangerous AI impersonations of public figures or crisis events. Any authentic-looking artificial content that is not labeled can be taken down under its user guidelines.
In addition, the service will from now on apply an AI-generated label to content produced via its built-in AI features, or identified by an collaborative effort for identifying content made by AI. This step is aimed to stop users from attempting to circumvent the disclosure requirement.
Educational Initiatives
The company is also introducing a $2m AI literacy fund for professionals and groups to create informative material about using AI responsibly. This program will support charitable organizations dedicated to training coding and technology.
Moderation Strategy
The video-sharing app has supported its safety measures, following controversy over proposals to cut jobs for hundreds of content moderators in the United Kingdom. TikTok is set to reduce 439 jobs in its content moderation division in London, with labor groups and digital protection specialists raising concerns that staff are being displaced by automated systems.
A company official explained that staff-based oversight would remain essential, but artificial intelligence can shield workers by filtering out the most distressing content ahead of it has to be seen by staff. The company reported a 76% decrease in explicit and harmful content reviewed by content reviewers over the past year due to reliance on its machine learning processes.
It is vital to combine humans and technology to ensure user safety,” the executive stated. “We’ll have people as integral to the approach, but we also think it’s extremely critical to minimize viewing of unsafe media as swiftly, which is the area in which a lot of the machine support is really helping us operate efficiently.”
